An Introduction to Google AdWords: Clever Keywords
Keywords are the foundations of your PPC campaigns. If you build these foundations in the wrong place using the wrong materials, then whatever it is you construct above them is likely to fall down in the future.
This workshop aims to teach you how to build strong foundations in Google Adwords using the right keywords. You will learn about keyword research, planning and varying keyword match types. You will also be shown how keywords can make or break your PPC marketing campaigns. You will leave this session with the knowledge and skills you need to start building your own keyword lists.
This workshop is delivered by Vixen Digital, a fully certified PPC consultancy based in Brighton. Maggie, the founder of Vixen Digital, has over 8 years of experience within the digital marketing industry and has provided PPC services to clients such as EDF Energy, Vision Direct and other Brighton based agencies.