Meet the team

Mike Herd

Executive Director

Mike will help you maximise your opportunity. He understands the true challenge and pressure of making a disruptive idea successful.

LinkedIn

Ben Holt

Croydon Director

Ben brings his experience running and growing startups and scale-ups to help you locate the contacts, resources and expertise to grow your business.

LinkedIn

Jane Baker

Financial Management

If you need to develop a sound financial model to manage and grow your business, Jane will help you stay ahead of financial challenges by getting processes in place.

Peter Lane

Innovation Support Manager

Pete can support you in exploiting the true value of your idea, helping you finding the right partners and the right resources to get projects off the ground.

LinkedIn

Claire Pasquill

Sales & Marketing Advisor

Speak to Claire to develop simple and effective ways to engage with your customers and their needs, shaping your idea into the strongest opportunity.

LinkedIn

Simon Chuter

Sales & Marketing Advisor

Simon can help you put together a strong brand proposition and find the most appropriate marketing techniques to achieve sales growth.

LinkedIn

Chloe Peacock

Insight & Market Research Advisor

Chloe can help you gain a deeper understanding of your market and competitive landscape, developing insights through primary research.

LinkedIn

Joseph Bradfield

PR & Communications Advisor

If you need to tell the story of your idea and raise awareness of your business proposition, Joseph will help get your messaging right. 

LinkedIn

Sasha Hall-Jones

Project Co-ordinator

Sasha brings her excellent research and organisational skills to academic commercialisation projects, helping to keep everything on track.

LinkedIn

Saffron Saunders

Croydon Community Manager

Saffron organises our exciting calender of events and responds to our members' requests. Speak to her if you have any needs that we can help with. 

LinkedIn

Lucy Paine

Catalyst Programme Manager

If you have an essential project that could be delivered by our skilled Catalyst team, or you are interested in regular support, speak to Lucy. 

LinkedIn

Liam Ward

Catalyst Project Manager

Liam oversees the projects and diaries of our Catalyst team, so he's the man to talk to when you urgently need an extra pair of hands.

LinkedIn

Daisy Wood

Falmer Community Manager

Daisy knows everyone in the Centre, and helps our members to find the skills and support they need by making introductions and organising events.

LinkedIn

Helen Northeast

Facilities Manager

Helen ensures that the phones are connected and the lights and heating stay on - talk to her if there's anything you need fixed in your office.

LinkedIn

Louise Heasman

Management Accountant

Louise is the lynchpin that holds our accounting system together, so she's the one who'll be making sure that the invoices add up come month end.

LinkedIn

Fiona Weir

Management Accountant

Fiona looks after all the payroll, employee contracts and expenses information that ensures that everything continues to run smoothly.

Sam Beard

Falmer Reception

Sam mans the front desk in Falmer and acts as a virtual assistant for our members - he's the friendly voice handling your calls and the first face our visitors see.

Natasha Ababio

Croydon Reception

Natasha welcomes guests to our Croydon hub, and attends to the needs of each and every one of our members there.