Building a Successful Circular Business: Creating Value and Reaching Consumers

  • 04:00 PM - 07:00 PM
  • General
  • Free
  • Brighton

Are you a business, big or small, that is trying or wanting to move beyond the predominant “take, make and dispose” economic model? Are you keen to use innovative business models and design your goods and/or services in a way that reduces waste, helps restore resources, and contributes to a transformation of the way we run businesses and indeed our lives? These are the key tenets of what we call a Circular Economy. If you are seeking ways to adopt these ‘circular principles’ in your business or have already done so, Sussex University want to hear from you.

Share your experiences with the Unviersity at this workshop.

Join the School of Business, Management and Economics, University of Sussex at our second event dedicated to the Circular Economy. This workshop is for businesses only, for a close look at the issues you face on the ground. They want to canvas your input on the main challenges in transitioning to circular models and running successful businesses on circular principles.

The main focus will be on how you incorporate circular principles into your value proposition, and how that value proposition can deliver a thriving business. The value proposition of a business is the fit between what your business offers and why people would buy from you. Consumer awareness and attitudes are critical to whether customers respond to a value proposition involving circular principles. 

Sussex University especially want to hear about the following:

Where does “circularity” fit in your offering as a business currently or in the future?

How do you reach or plan to reach or create the customers who respond to your offering? What are some methods that (might) work? What are the limitations?

What motivations and skills do you need to deliver your offering, and where are the gaps?

Attendees will be joined at the workshop by a fantastic guest speaker, the entrepreneur and TV presenter, Max McMurdo, the founder of Reestore, known for the design of upcycled furniture and accessories from objects destined for landfill. Max will get the workshop started with his keynote, followed by an opportunity to ask him questions. The Workshop will conclude with a Drinks Reception where you will have an opportunity to continue the conversation with BMEC and the other businesses.

For more information, please follow this link.

The event will take place on 11th May 2017. Spaces are limited and will be allocated on a first-come basis, so please confirm your attendance as soon as possible and no later than 7th May.

To confirm your place or to request more details and information, please contact Oliver Carr.