Coverage Class: How to Make Your Company Famous
Why do some companies gain more publicity than others? What can we learn from the media coverage created by the likes of Richard Branson, James Dyson, Anita Roddick, Innocent Drinks and Brewdog?
Jon Card, who writes regularly for The Guardian, Daily Telegraph and The Times, demonstrates that the key to gaining publicity is creating a strong narrative, combined with striking imagery and a little media savvy.
This event, aimed at entrepreneurs, business owners and those working in marketing and commuications, lifts the lid on how the media selects stories for publication.
Jon will provide clear and useful advice for any company that wants to gain publicity. He'll explain how to execute a media campaign from start to finish and help attendees to troubleshoot problems in existing campaigns.
Key questions answered in this session:
- Why some campaigns gain huge amounts of coverage while others fail
- How to find the right journalist to contact
- How and when to approach a journalist
- What companies need to do to prepare for interaction with the press
- Resources companies need to launch a successful media campaign
What you'll get out of it:
Attendees will leave this session with a far clearer understanding about how media works and how they can interact with journalists to gain publicity for their businesses.
There will be regular opportunities throughout the session to ask Jon media related questions.
What previous Coverage Class attendees have said:
"Amazing event. Jon really knows his stuff! Easy to understand lesson on how to get press, straight from the inside of the media. I feel really ready to make Zola Amour famous now."
Emily Evans, owner of online fashion retailer Zola Amour
“A great insight into the world of journalism in general, but also a highly thought-provoking session in terms of identifying and building a compelling brand story for my business.”
David Green, founder of photography business Shoot Me Now
"I wish I could have mastered these lessons early in life, instead of now in my 40s. Who knows what successes I might have had. This stuff should be taught more widely, like in schools."
Daisy Cresswell, co-founder of digital agency Liberty 842.
What to bring:
Feel free to bring laptops and other mobile devices. You may also bring examples of press materials for Jon to see and comment on.
Tea, coffee and snacks are provided throughout the session.