The Mind Lab, which was established in 2005, offers a non-invasive procedure detecting and analysing electrical activity in the brain giving an in depth understanding of what people are thinking and feeling while carrying out a wide variety of everyday activities in real life situations such as shopping, playing sports or driving a car.

The Mind Lab has carried out successful research for clients including BT, Toyota , Cadbury, Microsoft, 20th Century Fox as well as a number of Government organisations.

Leading the scientific team are neurophysiologist Dr David Lewis and neuroscientist Darren Bridger.

The research focuses on:

• Eye Tracking
• Voice Stress Analysis
• Breathing Patterns
• Skin Temperature
• Micro Movements
• Heart Rate
• Brain Activity
• Dermis (layer of cells beneath the skin)
• Hormone levels in saliva blood and urine

For more information, please visit www.themindlab.org