Coverage Class: How to Make Your Company Famous

  • 09:30 AM - 05:00 PM
  • General
  • £295 (Discounts for Sussex Innovation Members)
  • Brighton

If you’re looking to set yourself apart from the others and bring new attention to your business, then this training day will help you do just that. It will be an interactive and informative day guaranteed to help you thrive.  

Jon Card, a writer for The Guardian, Daily Telegraph and The Times, will be speaking at this event about his experience in the press. He knows exactly how the media selects stories for publication and how you can make sure your business is one of them.

Jon will divulge into classic storytelling techniques that guide and inspire Oscar winning film directors, PR gurus, politicians and charismatic business leaders in their work, helping them captivating their specific audiences. Jon will help you take these techniques and transfer them into your business marketing campaign.

Corinne Card, a digital PR virtuoso who has worked with highly prolific national companies such as the Financial Times, BBC and ITV, will also be speaking at the event. She will help outline how smaller companies can run campaigns on a budget and still produce fantastic results. Focusing on how to build relationships with journalists and write the best press releases that can lead to coverage.

The training day will provide you with the information and skills to create engaging media strategies to set you apart from your competitors and gain more press coverage, as well as readjust current campaigns for maximum reach.

You will be able to network and connect with groups from different businesses and have Q&A sessions with experts throughout the day. You can also practice interview techniques in a fun, exciting but relaxed environment, receiving feedback if you’d like to make the most out of the day.

You will learn:

  • Why some campaigns gain huge coverage while others fail
  • How to find the right journalist for you
  • How and when to approach a journalist
  • How to prepare for interaction with the press
  • What resources you need to launch a successful media campaign

This event will give you the skills you need to communicate with journalists to get your story out there, bringing coverage to your campaign and setting you apart from the others.

There will be a lunch at MalMaison, Brighton, included in the ticket. Please press here for more info and to register for this event. Please note this is a highly popular event so book soon if you think this event will is for you. If you're a Sussex Innovation member and would like a discount code to receive 10% off the cost of this seminar, contact Joseph Bradfield.