Carbon consultants C Level have partnered with Euronews, Europe's leading international news media agency, to calculate and offset the carbon footprint of sponsored and branded content production - ensuring that its clients engage with a parter that is not only an expert in innovative storytelling but is also committed to climate action.
C Level is a certified B Corporation with 20 years' experience that enables businesses to take action on carbon with forests and communities. C Level helps companies calculate their carbon impact and offset it by engaging in nature-based solutions, such as forest restoration, forest protection, regeneration or rewilding projects across the world. Its global Carbon Balanced Programme provides certification based on natural carbon offsets verified under Plan Vivo.
The partnership with C Level will enable Euronews to certify that all future productions developed by its creative studio Embrace are carbon balanced, have access to accredited and independently verified carbon projects from across the globe, and share best practices with partners and the media industry by creating a new online carbon calculator.
The partnership reinforces Euronews' already strong reputation for sustainability. The agency puts climate and environmental stories at the core of its daily coverage through dedicated TV and digital series, the launch of Euronews Green - a vertical dedicated to climate solutions, eco-innovation and sustainable living - and cross-platform thematic weeks such as Euronews' Green Week. Correspondents are currently deployed in Glasgow for a full agenda of dedicated programming and special coverage around COP26.
"Through our partnership with C Level, we aim to further strengthen Euronews' commitment to sustainability," said Carolyn Gibson, Chief Revenue Officer at Euronews. "We chose C Level because of their inspiring partnerships and because they offer partners the possibility to not only connect with well-established carbon offsetting projects, but also go the extra mile and actively engage with European rewilding projects. We look forward to partnering with companies who are committed to sustainable business practices and developing exciting new content initiatives together that won't impact the planet."
"Euronews partnering with C Level is exciting to me," said Daren Howarth, CEO and founder of C Level. "Firstly becaused they want to understand and take action to the best of their ability. Secondly, they really got the importance of collaboration, saying yes to us building a simple new carbon calculator, which other companies will benefit from freely using. It will give everyone making smaller, simpler films a ready tool to understand and immediately act on their production carbon footprint.
"Finally, C Level's mission is to connect companies with the most holistic and innovative carbon balancing projects across the globe - and for those who want to go one step further, our Wild Aligned programme is about changing culture, not climate. So we are thrilled to have found a partner that is a storyteller, so more companies can connect with the inspirational projects at the heart of our business."