Mindlab International have been featured in the latest Parliamentary Review as a best practice representative for small business. The Review features an interview with Managing Director Duncan Smith discussing the company’s groundbreaking market research and insight work.
The Parliamentary Review is a series of independent publications which shares the best practice among policy makers and business leaders, showing how sector leaders have responded to political and economic environment issues. The publication has various editions focusing on an individual policy areas, aiming to raise standards by highlighting best practice. In previous editions, it has featured many political figures from Theresa May, David Cameron, Caroline Lucas to Lucy Powell and more.
"Our goal is to help our clients understand what motivates their customers' behaviour, with a view to helping them get the most out of their products or services," says Duncan Smith, Managing Director of Mindlab International, in the feature. "We work with clients such as Diageo, Walgreens Boots, Colgate-Palmolive and Channel 4, as well as charities such as RNIB and the RSPCA."
Duncan went on to explain how Mindlab International’s work focuses on measuring and analysing consumer shopping decisions through the influence of outside conscious awareness. The article further details Mindlab International’s inspiration, approach, challenges and plans for the future.